
Helping Businesses Grow with Clarity and Confidence
At Cultivate: Growth Marketing, we believe every growing business - whether you’re preparing for Series A or refining your local marketing - deserves clear, actionable strategies that fuel real results. We help you simplify what works, eliminate what doesn’t, and stay focused on meaningful growth.
Big-Brand Experience, Built for Growing Businesses
Why Cultivate was built and what makes us different:
After 25+ years working with some of the world’s most recognized brands—Nestlé, Clorox, Del Monte, Pizza Hut—I saw a gap.
Small businesses were being left behind, told to “figure out marketing” on their own or overspend on agencies that didn’t understand their realities. Startups, meanwhile, often had scrappy early traction but struggled to turn it into a clear, investor-ready growth story.
That’s why I started Cultivate: Growth Marketing: to bring proven strategy, smart execution, and a partner-first mindset to growing businesses—whether you’re winning your first round of funding or building a stronger small business foundation—without the overwhelm or inflated costs.

“Cultivate exists to give growing businesses—startups and small alike—the same caliber of marketing as big brands, without the big-agency price tag.”

“Every business—startup or small—deserves marketing that works as hard as they do.” - Sally
Meet Sally Slate — Founder & Chief Grower
With more than 25 years of marketing experience, I’ve seen firsthand how businesses of all sizes—whether small, mid-sized, or early-stage startups—can flourish when given the right tools and strategy. My career began inside Fortune 500 brands at top ad agencies, where I worked on names like Nestlé, Clorox, and Pizza Hut. Along the way, I learned what drives growth at the highest levels.
But my true passion has always been growth-stage businesses—the builders, makers, and doers turning ideas into impact. I’ve launched and grown companies of my own, which means I understand the late nights, the tough calls, and the big dreams that come with entrepreneurship. That’s why I started Cultivate: to be a trusted marketing partner who helps founders and owners move forward with clarity, confidence, and less stress.
A proud graduate of Cal Poly, San Luis Obispo, I carry the school’s “Learn by Doing” spirit into every client relationship. When I’m not crafting growth strategies, you’ll usually find me on a trail with friends, playing with my dog Cassie, or visiting my son at Montana State University — Go Bobcats!
Curious how Cultivate could help your business grow? Let’s connect.
Our Values: Grounded in Growth
Strategy, Simplified
We make marketing clear, not complicated — breaking big strategies into steps you can act on with confidence.
Customized Growth
No one-size-fits-all. Every plan is built around your business stage, goals, and audience — so growth feels tailored and attainable.
Trusted Ally
Think of us as part of your team — steady, strategic, and here to help you grow without the overwhelm.
Measurable Impact
Growth you can see. From new leads to stronger traction with investors, we focus on results that move your business forward.

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